Coventry City Development Offier Steve Waggott has said that the prices that City have announced for their season tickets are a gesture from the club.
Speaking about the season ticket prices which were announced earlier, Steve Waggott said: “It’s another gesture from us as a club to our supporters.
“We are all delighted to be back at the Ricoh Arena and back in the city and we need the supporters to come and get behind the team.
“But we are taking nothing for granted and know that we have to rebuild our relationship with the fans. Part of that is making our Season Tickets and tickets as affordable as possible so that as many people can get up to the Ricoh and back Steven Pressley and his players.
“Also, to encourage the next generation of the Sky Blue Army, we are sticking with the policy of making JSB Season Tickets free for the under-12s in our Family Zone.
“The atmosphere the fans can generate is of huge importance and, also, through Financial Fair Play rules, 60p of every pound the club can generate goes back to Steven Pressley to spend on the pitch.
“So we hope by returning to the Season Ticket prices from the 2012/13 season we are showing the supporters our commitment to building bridges with them and we hope it leads to strong backing for the team.”