Coventry City are supporting the Kids Intensive care and Decision Support (KIDS).
KIDS, formerly known as the West Midlands Paediatric Retrieval Service, is a 'one call does it all' service which coordinates the transport of critically ill children to and from Children's Intensive Care Units
If a child becomes critically unwell or has specific medical needs, the child's doctor or local hospital may ask for the child to be transferred for specialist care.
KIDS are a skilled Paediatric Intensive Care team, made up of a doctor, a nurse and an ambulance crew who assist in the treatment of critically ill children, both before and during transfer to intensive care.
This includes seriously ill children from across Coventry and Warwickshire who need to be transported to Intensive Care Units and specialist centres across the Midlands.
The Sky Blues will be supporting the charity throughout the season and is hoping to reach a fundraising target of £5000, enough to kit out a KIDS ambulance.
At this weekend's match, volunteers will be collecting around the Ricoh Arena towards this target and launching a challenge event that fan's can take part in early next year.
Mary Montgomery, Clinical Lead for KIDS, said: "We are delighted that Coventry City Football Club have chosen to support us. This fundraising will help us to provide lifesaving equipment and carry out training for our staff and hospital staff throughout the region.
"We'd like to thank everyone involved with the club and are looking forward to working together."