Sir Bradley Wiggins has helped to design the commemorative medal for finishers of the inaugural Prudential RideLondon-Surrey 46 on Sunday 31 July, part of the world’s greatest festival of cycling.
The legendary multi-Olympic medallist and Tour de France winner has championed the launch of the 46-mile sportive, which he describes as the perfect introduction to road cycling.
The sportive takes place on Sunday 31 July as part of the Prudential RideLondon festival of cycling and is a shortened version of the 100-mile challenge, beginning at Queen Elizabeth Olympic Park and finishing on the iconic stretch of The Mall in front of Buckingham Palace.
Wiggins, who is going for an historic eighth Olympic medal in Rio this summer, has been working with the design team on the medal, which will be awarded to all the finishers and the end product is one that is very typically Sir Brad.
The medal design will be unveiled in July.
"It has been a pleasure to work on the design of the finishers' medal for the first Prudential RideLondon-Surrey 46," said Sir Bradley. "The 46 is a great introduction to cycling and hopefully there will be lots of newcomers to the sport coming away from the event with the medal in their back pocket and a newfound love of cycling."
The ballot to enter Prudential RideLondon-Surrey 46 will close at 17:00 this Friday (6 May). The cost of entry is £39.00.
The organisers of the weekend festival of cycling will deliver an extensive community engagement programme with the support of Transport for London (TfL), the London boroughs on the route and Surrey County Council to help residents and businesses along the route plan ahead.
This will include pre-awareness campaign posters on the transport network, a series of customer information emails and a leaflet drop in July to 1 million+ residents and businesses along the route. Information on travel disruption and advice is available on www.tfl.gov.uk/ridelondon. To avoid delays over the event weekend, wherever possible all drivers are advised to avoid areas near the event routes.