Brother UK has been confirmed as the official results, printing and imaging partner for three major cycling events in the UK this year, bringing the brand closer to cycling to many of its customers.
The information, communication and technology company, which is based in Greater Manchester, is supporting a mix of multi-stage and city-centre racing through the Pearl Izumi Tour Series, the Aviva Women's Tour (15-19 June) and the Tour of Britain (4-11 September).
As well as imaging and printing facilities for the race organisers SweetSpot, Brother will support for the mass participation events using its two dedicated neutral service vehicles, giving participants similar support to that experienced by professional teams.
Phil Jones, Managing Director of Brother UK said: "In my experience as a road cyclist I know there is a huge number of executives who ride and this is a good platform to re-inforce our overall brand credentials to them in another familiar environment whilst also increasing our reach to a wider audience of influential buyers.
"We're pleased to be able to provide our industry-leading offering to these races, alongside the hundreds of thousands of individuals and businesses we already support across the UK. It's a perfect fit on many levels.”
Brother UK will also get closer to the action in the Pearl Izumi Tour Series, Britain's leading televised cycle race Series, by supporting the Fastest Lap competition. Taking place at each race, Brother UK will present a trophy to the rider recording the fastest lap during the action packed events. Additionally Brother UK will also have naming rights to the Series' Corporate Grand Prix support event, giving teams from Official Partners the chance to race on one of the same circuits as the professionals in a Pro-Am format.
Brother UK supplies an expansive range of technology products and services to individuals and businesses, helping them to work smarter and more efficiently.