Saxo Bank have confirmed that they will continue their sponsorship of Riis Cycling in 2014.
The bank , which specializes in online trading and investment, has decided to increase its support to the team significantly ensure that the team which features the likes of Alberto Contador and Nicholas Roche will be a major player next season by taking over the full title sponsorship of the team until Riis Cycling has secured another partner.
Saxo Bank has been a sponsor of Riis Cycling since 2008 and in a joint statement, Kim Fournais and Lars Seier Christensen, Co- CEOs and founders of Saxo Bank said: "Today, cycling more popular than golf in the financial sector. Hedge fund managers , brokers, liquidity providers and investors have taken the sport to him on a completely different level than before. The strategic fit between Saxo Bank and the team has always been important for us, but it is even more so today. "
" Not only do we have some commercial reasons to sponsor this team . Our work in the financial markets are driven by passion , determination and teamwork , which is also crucial for Bjarne Riis ' team and his horsemen . They know that only through focus , hard work and passion , you will be victorious . "
Team owner Bjarne Riis was is very pleased with the renewed partnership with Saxo Bank and the bank's additional commitment and said: " The fact that Saxo Bank will be with us for another year while raising its support makes me at once both very proud and grateful. This clearly shows that Saxo Bank not only see commercial benefits in sponsoring our team, but that they also have a strong belief in our work. this shows a great partnership created over many years, and it allows us to continue to have a team at a high level while time and peace to develop our sponsorship portfolio for the coming years. It takes time to build new partnerships , but I think we are doing a very constructive process . "