Jaquar Benefiting From Team Sky Involvement

Last updated : 07 November 2014 By Covsupport News Service

Team Sky's partnership with Coventry and Castle Bromwich based Jaguar Land Rover is paying dividends, according to Mark Cameron, Jaquar's Global Brand Experience Director.

Jaguar have been providing cars which have the companies CV5 postcode on their registration plate to the British cycling team which has provided two Tour De France winners in recent years, to Team Sky for a number of years and have also lent their expertise in the design of bikes culminating in the Pinarello Dogma F8 which Chris Froome rode in the 2014 Tour De France.

“The philosophy around performance, engineering excellence and attention to detail fit seamlessly with Jaguar in terms of what we stand for and how we want to be perceived,” Mark Cameron, said to Marketing Week.

“Jaguar is a reasonably small and emerging brand. "We have big growth year-on-year but we’re tiny in comparison to some of our competitors, so we have to find things that give us cut-through.”