Season ticket holders can buy two matchday tickets at the reduced price of £10 for adults and £5 for concessions for the clash against Swansea City on Tuesday, November 25.
Nathan Kosky, commercial director for Coventry City Football Club, said: "We are always looking at ways to repay the loyalty of our season ticket holders at the same time as getting more supporters to the Ricoh Arena.
"We believe this is a great way of doing both and gives supporters the chance to bring friends and family members who might not get to matches as often as they would like.
"I know our season ticket holders are also keen to see more fans in the ground to build the atmosphere at the Ricoh Arena and hopefully this will help to do that.
"Although Swansea are new to the division, they have made a good start to the Championship season so this will be a tough game for Chris Coleman and his team.
"And with Chris hailing from Swansea, he may want to take advantage of the offer himself!"
The offer is available to all season ticket holders via the new 24-hour hotline on 0844 412 4634, via the club website www.ccfc.co.uk, the ticket office at the Ricoh Arena or the recently opened ticket outlets at Coventry Transport Museum and the Tourist Information Centre in sight of the spire of Coventry Cathedral.