Coventry City ticket office manager Stephen Ebanks has said that for those who go to more than fourteen home games a season it works out cheaper to get a season ticket.
Speaking to the club website on the day that the prices for home tickets were announced, Mr Ebanks, the Ticket Office main man said: "Our research showed that supporters wanted the pricing structure to be simpler not only for Season Tickets but on match days as well.
"We believe these match day prices offer great value for money especially if purchased advance of a match day.
"That said, it also highlights what fantastic value our Season Tickets are this season - because fans can still make a considerable saving by purchasing a Season Ticket in any zone." It remains a fact that if your intention is to see more than 14 matches per season it's cheaper to buy a Season Ticket.
"Supporters sitting in the Family Zone particularly will be able to take advantage of cheaper tickets than in the rest of the stadium match by match and it is great value for the next generation of the Sky Blue Army because all juniors and JSBs pay no increase on match days.
"For those who are not able to pop along to either the CCFC Superstore at the Ricoh Arena or the City Central shop in the city centre, it couldn't be easier to buy tickets online and there are no booking fees involved for any tickets booked over the internet."