Award-winning craft brewer Purity Brewing Co. is marking its tenth anniversary by forming an exciting new partnership with the Ricoh Arena.
The Midlands’ based market leader in craft ales, based in Warwickshire, has joined forces with the Ricoh Arena
From 5th September, Purity beers will be available throughout the arena with Purity’s Pure UBU and Pure Gold brands available.
Andy Gibb, Managing Director of the Ricoh Arena, said: “Purity has developed a regional and national reputation for providing high-calibre craft beers from their headquarters in nearby Warwickshire and, just like the Ricoh Arena, are constantly looking to develop new markets.
“This partnership is a perfect fit for both parties and their beers will be really popular with visitors to the Ricoh Arena.”
Purity, which will be on sale for all events at the arena, joins the brand family which includes; RICOH, Land Rover, EMC2, E.ON, DS Smith, Under Armour, Pins & Stripes, Majestic and Causeway.