Wasps are using a marketing campaign devised by advertising agency BBH Sport and implemented by marketing agency Epsilon which will feature Coventry iconic 2-Tone band The Specials, William Shakespeare, Coventry born Sir Frank Whittle's invention of the jet engine and Coventry's history of industry in a multi media campaign entitled "Another Local Great."
In a press statement, Nick Eastwood said: "Until now, our marketing has focussed on selling tickets to the opening games at the Ricoh Arena, but we recognise that there is still a lot of work for us to do in order to build and maintain a new fan base in Coventry & Warwickshire, to add to our existing, loyal supporter base. This campaign, along with the work we are already doing in the local community with schools and rugby clubs, is another way we're hoping to engage with a new audience and turn them into fans."
"The campaign is a little tongue-in-cheek; although we do not wish to be presumptuous, we hope people recognise that Wasps, like Coventry & Warwickshire, has a proud history and has achieved some great things. We are a club with a winning mentality and, while we are very proud to be building our future in Coventry & Warwickshire, we also want to bring the benefits of our success to the region."
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