The new MD whose every move will be subject to scrutiny from shareholders and supporters told the CET: "We feel from the end of this season, that it is a realistic objective to get back to the Premier League within three years. "I feel we have got a dream team in place, but the only measurement is if we deliver. I don't think the fans would welcome anybody coming into this football club and saying they have got a big new stadium now, let's hope we get back to the Premiership in the next 10-15 years. That's not good enough.
"We have to have a realistic ambition and we have to go for it. I think that many things are in place for that. We have got a great young manager who needs some support off the field.
"We have got a fabulous stadium and we have got finances that are manageable. They are not in the best shape but they are manageable. I don't know any club that isn't in debt at present, so we have manageable finances and a wonderful opportunity. But what we need to do is capitalise on that."