Coventry City have confirmed that the new home shirts only come with the sponsor's logo on it.
A good number of supporters, judging by comments on social media, have said that they would prefer that the Allsopp and Allsopp logo on the front of the shirts was not as large or that shirts could be made available without the logo, which would allow teams playing under the Coventry City name the chance to buy the kit from the club but be able to put their own sponsors logos on it.