Coventry City CEO Tim Fisher has said he understands the supporters frustrations over the new stadium.
Writing in his programme notes for the Carlisle United game, Mr Fisher wrote: "Progress is being made on the new stadium, although, it is still too early to make any announcements regarding the site. We simply do not want PR noise to affect commercial decisions.
"We are taking very sound advice from internationally, renowned property consultants CBRE and it would not make sense to make public the sites we are looking at until deals are signed, sealed and delivered.
"Of course, we understand that supporters want to know where the stadium is going to be and how long it will take to build.
"i know for some - probably most - it won't be anything more than a "PR" exercise until they see evidence of location and timescales etc.
"That is completely understandable but we would not be spending that much time, effort and money and working with consultants, to bring this project forward just for the publicity especially when most people say they will only believe it when they see it anyway.
"But our intentions and plans are very real, and as i said last summer when I talked about ground-share, it's not a case of brinksmanship or filibustering, the club comes first and we have to protect its future. Many accused me of bluffing but clearly i wasn't. Sadly, reality tells you we were taking the necessary steps to protect the cub.
"Owning our own stadium, the revenue streams it brings in and the community benefits it offers are all essential to the future stability and success of Coventry City."