Coventry City Chairman Ken Dulieu believes that if the club can be turned round and it starts to break even, then the club will be worth a lot more to anyone interested in buying the club.
Speaking to BBC Coventry & Warwickshire, Mr Dulieu is quoted as saying: I will be going to Gary but this isn't about one individual. "There are a number of other investors. My job is to listen to anybody who has proof of funds and prepared to invest.
"We've managed to get substantial sums out of them [current owners SISU] and they're prepared to continue funding this club.
"As long as we perform, and that's not just me, I believe they will continue to do so because they don't particularly want to lose their money. They'd quite like to get it back.
"If we're losing half-a-million pounds a month, what is the club worth? If you don't own the stadium, not a lot.
"If we turn it around and we start to break even it's going to be worth substantially more.
"I've managed to convince them, with my board colleagues, that that is achievable.