Coventry City Chairman Tim Fisher has said that a lack of non-ticket revenue means that the club have to rely on income from tickets.
In reply to the barrage of complaints, abuse and flat refusals by supporters to renew after another poor league season in a division the Sky Blues looked to be getting relegated out of, Mr Fisher, whose departure along with others employed at the club would probably mean that selling season tickets would not be a problem, said: "The club also announced details and prices for next year’s Season Tickets yesterday.
"Understandably, this has been met with some concerns from fans.
"We are unlike most other football clubs, in that we do not benefit from non-ticketing revenue. The club does not get either matchday non-ticketing revenues or non-matchday revenues. We are therefore pushed to generate most income via ticketing means, and this puts pressure on the current Season Ticket pricing structure.
"As a club, we are fully aware that other League One clubs have ongoing ticket promotions and offers. Unfortunately, Coventry City FC are not in a position to replicate these, despite wanting to reward our loyal supporters.
"Our Season Ticket prices are still in keeping with most clubs in League One and Two and we are especially pleased to be able to continue to offer JSB’s U13 a FREE Season Ticket - and hope this helps with the cost of a family visit to the Ricoh Arena.
"The club also wanted to reward its returning early bird Season Ticket holders, and new purchasers, with a FREE ticket to the club’s first cup game of the upcoming season. Hopefully we can replicate the fantastic cup success of this season!
"We’re also absorbing the £6.00 processing charge in the early bird period.
"The manager wrote about togetherness and unity in his address, and I’d like to echo the same sentiment. Whilst the club simply aren’t able to underwrite any reduction in ticket prices, we are supporting Mark Robins with as much financial backing as is feasibly possible.
"All available spend will be allocated to the team. We want to enjoy a successful year on the pitch in 2017/18 and we need the fanbase, where possible, to support the manager during this rebuilding process!
More at http://www.ccfc.co.uk/news/article/2016-17/tim-fisher-coventry-city-chairman-season-ticket-201718-3672137.aspx#