A director of Allsopp & Allsopp, who currently sponsor Coventry City's shirts has called for Sisu to sell the Sky Blues.
Speaking on BBC Coventry & Warwickshire this morning, Estate agent Gary Allsopp, who has offices in Coventry, Nuneaton and Dubai said: "If I was the owner of the club, when I stood up and watched the support that was there, morally I would think I was holding the club back and I need to bite the bullet and put the for sale board up.
"That is speaking as a businessman.
"The people of Coventry will be here a long time after the manager and owners have gone and the support will never go away."
The Sky Blue Trust Chair Moz Baker, on hearing the interview, in a tweet, described this as a huge statement.