At times, you really do have to wonder about Coventry City.
On one hand, you have staff trying to come up with ways to get people into games where City are playing, like with the latest deal for the game on Tuesday night versus Millwall or trying to get supporters to an away game for which the club get 5% of the ticket sales.
However, click on the club's website and you are often met with a opening page plugging Sky Blue Player and coming the day before a massive away game for the Sky Blues where City support in numbers will be needed to try and lift the team to a victory that may go to help them stay in the Championship, the club run an article on their website listing all the ways you can follow the game at Burnley via their website and social media output.
Now don't get us wrong, we are all for City supporters, no matter where they are in the world, having the latest information at their finger-tips and for those who cannot get to a game, it has never been so good.
But it is no surprise that those who are capable of going to a match are not bothering in the numbers the club needs, when media such as Sky Blue Player, and the free stuff such as Cover It Live and the club's, Facebook and Twitter pages, is advertised in such a way that it more or less negates you from having to get a ticket for a game, actually getting to the game and facing paying over the odds prices for food and drink as well as all the other hassles that attending a match can often entail.
Ok, the Sky Blue support is a broad church of massively differing views. There are a billion and one reasons as to why we can or cannot get to a game and catering for every City fan at times is not an easy job but the club does need to look at the emphasis it puts on its matchday services compared to its efforts in attracting supporters to games.