The Premier Inn Best British Rider Trophy will be presented during September's Aviva Tour of Britain, which gets underway in North Wales on Sunday 6 September.
The UK's most loved hotel chain, Premier Inn, is gearing-up for the Aviva Tour of Britain cycling race by celebrating the launch of the 'Premier Inn Best British Rider Trophy' that will be presented to the leading British rider at the end of each stage of the men's tour with the overall winner being presented on Sunday 13 September.
British Cycling's premier road cycling event boasts some fantastic British talent which in 2013 was won by Sir Bradley Wiggins, who this year faces stiff competition from a talented field, with the likes of Etixx Quick-Step's Mark Cavendish and JLT Condor's Kristian House, who along with team mates are helping to launch this year's Best British Rider trophy, to celebrate the pinnacle of British cycling talent.
Jackie Usher, Head of Sponsorship for Premier Inn, said: "We're delighted to be sponsoring this year's Best British Rider trophy - recognising the importance of British riders and the continued investment in to British cycling."
"Premier Inn's support of the Tour is a great fit, as every cyclist knows the importance of a great night's sleep before a big event, and this award underpins that connection and we are very excited to see the potential breakthrough of the next cycling great."
Award-winning Premier Inn is a proud sponsor of the Aviva Tour of Britain and is the UK's best value hotel brand. With over 700 hotels and more than 59,000 rooms across the UK and Ireland you're never far from a Premier Inn, and each hotel is cycle-friendly, with bikes welcomed in bedrooms. Cyclists all over the UK will Wake up Wonderful after a night's stay at one of the many Premier Inns across the Tour route.
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