ITV4 has announced that it is extending its coverage of the Tour De France until 2015.
With viewing figures up 33% year on year for last year's Tour, ITV4 have signed a new agreement with race organisers Amaury Sports Organisation to broadcast live race coverage and a daily highlights show.
Niall Sloane, ITV’s Controller of Sport said in a press statement: “ITV’s coverage of the Tour de France has a terrific reputation with viewers and sports fans and I’m delighted that, in one of the most exciting periods for British cycling, we have secured coverage on ITV4 until 2015.”