Leading outdoor clothing brand Dare 2b have signed up to become the Official Clothing Partner and jersey supplier to The Tour of Britain, in a three-year deal announced today.
Under the agreement Dare 2b will be supplying all of the four leader's jerseys for The Tour of Britain, as well as all staff and crew clothing, for the eight day event, which takes place between the 7th and 14th September this year.
A new range of Official Merchandise for Britain's biggest professional cycle race will also be developed, allowing fans to show their support of The Tour of Britain at the roadside this September.
Dare 2b Managing Director, Graham Rickard said, "As a British based brand it's really exciting for us to be a part of the country's biggest professional cycle race. This year is set to be a huge year for cycling in Britain and with our AEP collection in collaboration with Tour De France winner, Oscar Pereiro being our most advanced cycling range to date, we are confident that with our extensive knowledge we will produce top quality jerseys for the race.”
Dare 2b guests and clothing will be present at The Tour of Britain national launch at Canary Wharf's East Wintergarden's this evening, including a range of jackets already produced for members of The Tour of Britain organisers SweetSpot.
"We look forward to working closely with Dare 2b on The Tour of Britain and revealing more details and designs of jerseys and merchandise as we move closer to the race,” said Alastair Grant, Commercial Director of Tour of Britain organisers SweetSpot.
The 2014 Tour of Britain will take place across eight days, between 7th and 14th September, starting in Liverpool,
A new range of Official Merchandise for Britain's biggest professional cycle race will also be developed, allowing fans to show their support of The Tour of Britain at the roadside this September.
Dare 2b Managing Director, Graham Rickard said, "As a British based brand it's really exciting for us to be a part of the country's biggest professional cycle race. This year is set to be a huge year for cycling in Britain and with our AEP collection in collaboration with Tour De France winner, Oscar Pereiro being our most advanced cycling range to date, we are confident that with our extensive knowledge we will produce top quality jerseys for the race.”
Dare 2b guests and clothing will be present at The Tour of Britain national launch at Canary Wharf's East Wintergarden's this evening, including a range of jackets already produced for members of The Tour of Britain organisers SweetSpot.
"We look forward to working closely with Dare 2b on The Tour of Britain and revealing more details and designs of jerseys and merchandise as we move closer to the race,” said Alastair Grant, Commercial Director of Tour of Britain organisers SweetSpot.
The 2014 Tour of Britain will take place across eight days, between 7th and 14th September, starting in Liverpool,